If you’re an SEO practitioner, you would know how much of a heavyweight links are. They have the power to push you up the ladder and give you quite the comfortable search engine rank.
On the other hand, building links can easily backfire. Since the rise of Google Panda and Penguin, there have been a lot of adjustments with search engine ranks. If you are not well versed in link building, you can easily lose that rank you’ve may or may not worked hard for.
If you business is in dire need of a link building makeover, then you’re in the right place. Below you’ll find the best practices when building links. Take good note because this is one strategy that gives you power over the two Google algorithms.
- it’s still quality over quantity.
I know everyone has said this over and over again. This year, it makes this even more significant since you have the Penguin and Panda to think about.
When you build links, it’s always better to have one very reputable and credible website to link to rather than to a thousand low quality ones. What’s risky here is some of these websites may be mass directories— which aren’t exactly friends with the two algorithms.
If you’re building links with and to very good websites, which are not under the radar, you have higher chances of actually getting to the first page of the search results.
- Always have outstanding content.
Well-prepared and strategized content is still one of the key ingredients to a successful online marketing campaign. Even before you start linking, you need to have content worthy enough to link to and from.
Work with yours. Learn which types, formats and styles of content have the greatest chances of building links. Study how the content of other websites are well linked to and get inspired by them.
Remember, if you don’t start with effective content, you will have an easier time spreading yours all over the web.
- Make your anchor text fluid.
There are SEO practitioners who practice over-optimization on or off-site. An example goes like this: You want to bank on the keyword “Singapore house for sale” and asking everyone who’s going to link to you using the exact keyword. Quite unnatural, don’t you think?
Now that we’re all under the watchful eye of the Penguin and Panda, over-optimization is yet another reason to get killed in the business.
What you can do is to make sure your anchor text is a bit more fluid. People will end up searching for the same thing using different words. That should also be the case for those who will be linking back to you. Diversify your anchor text by letting them use “Houses for sale in Singapore” or “cheap Singapore houses for sale”.
If you’re able to provide quality content and wise linking, people are most likely to still end up clicking on your website.
- Use social media.
Social media platforms are one of the best ways to practice effective link building. Instead of just linking from one site to the next, why not leverage on these social networking sites to get people clicking to yours?
Integrate social media by linking your website from a post done on Facebook or from Twitter. Just make sure the act of linking is relevant and reasonable, not a hard selling one.
Also, you can use social media for linking by integrating icons in your site or blog. This allows for easy sharing by users or other SEO enthusiasts themselves.
- Do your research.
A lot of efforts come from inspiration. A good practice in link building is by doing a significant amount of research.
Check various websites and how they build their links. See which other websites they link from and back to. This gives you the chance to see a better, more inspiring picture to look up to. Even better, why not be linked back to these websites?
- Be a guest blogger.
Swallow your pride and ask others if you can be a guest author for their site. Put yourself out there and be linked to and from the websites you personally and professionally believe will be of great help for your business.
Becoming a guest blogger is one of the most effective ways you can build on quality links. It has a good number of benefits both as a guest blogger and allowing one to post on your site. One is you’re able to have free quality content and another is you get to open more doors of opportunity.
Just keep in mind the niche market and website should be complementing with each other, or else your efforts might end up in vain.
- Comment on blogs.
I’m not talking about leaving generic comments or spammed ones just for you to have a degree of online visibility. Quality comments get the attention of the blog owner and other bloggers as well. So once you’re able to do this, trust that there will be significant web traffic into your site.
Keep in mind a good amount of etiquette when commenting. You’re trying to collect good links, not a bad reputation.
Link building can do a lot for your site and its rank online. So make sure to only practice credible and highly effective ways so the Panda and Penguin won’t make you pay for anything.