Blogging used to be the outlet of rampaged teens and ill-speaking younglings. Now, it’s a whole new world online and blogs have taken their purpose to the next level.
Businesses have also taken a knack at blogging. In fact, blogs are one of the most important tools to determine any brand’s success online. Just think: HubSpot and Mashable became such online sensations because of their thought-leading blogs.
Other than having a good web design where web design Singapore able to help you, you need to take extra attention to the notes below.
As a local business, you should never take blogging for granted. If you think it looks difficult, well think again. Below is a simple guide to a successful business blogging.
- Know who your market is.
Before anything else, it’s important that you know whom you’re going to address the blog to. Without a good grasp of which your market is, you may just be throwing off ideas and posts blindly into thin air.
Know whom you’re talking to so your message can be clearer and more specific. So ensure you buyer personas and niche customers.
- Set your goals.
After you’ve thoroughly studied your niche market, it’s time you set your goals. This is a critical part of the business blogging process since it tells you exactly what you want to achieve.
What is the main purpose of your blog? Do you intend to convert potential customers to solid sales? Will it be a place to address the concerns of your market? Will it be a source of information about your products and services?
Whatever goals you end up with, it should always marry with the content you post on your blog, which leads us to the next tip.
- Diversify your content.
Blog posts are never really limited to text-heavy posts. The fact about content is that it comes in different forms. You can put word-heavy posts, viral videos, images, graphics, interviews and many others.
When you blog, it’s important to remember that you need to keep your market interested. If you end up forcing yourself or your writer to purely create text, then it will not sound sincere.
So once in a while, shift. Have a good flow of diversified content into your blog.
- Have a calendar.
Like social media, blogging isn’t as easy and as free-flowing—especially when running a business. So what can you do about it? Get organized and have a calendar.
A business calendar will help you get your ideas going and mapped out. In one industry, there are so many concepts that you can incorporate in your blog. It’s all just a matter of lining them up, prioritizing and according them with certain dates.
Many businesses are easy to pass up this opportunity. Make sure you don’t. A content calendar for all your blog post ideas will save you a lot of time in the future. Moreover, it gets everybody in line and updated.
While a calendar is in order, don’t be afraid to incorporate sudden ideas that you know will work. You can have one each month or every year but just be prepared for any changes.
- Find your own style.
The amazing thing about business blogging is it lets you find your own style. It’s critical that you grow your own tone and be known for having a distinct voice. When you think about it, being original is needed considering the amount of competition you have out there.
Practice posting regularly and soon enough you’ll find that you’re developing a pattern. Don’t get frustrated if at first you can’t seem to develop it yet. It will come, just as long as you work hard enough.
- Research is your secret weapon.
Sure skills qualify greatly but without research, your business blog can easily go down the drain. If you don’t take your time studying what you can post about, no one can relate to it and of course, it becomes useless.
There are so many online sources of blog post ideas you can have. There are all your social media platforms especially the trending topics in Twitter. You also have other forms of media such as print and TV to study what content you can place as part of your blog.
Invest your time not only in creating posts but also researching for really good ones. You’ll be sure to see this effort pays off when your web traffic and engagement increases.
- Don’t take yourself seriously.
The funny thing about business blogs is that most brands find it hard to loosen up. The word business can easily connote a serious, square tone but thanks to blogging, you can sound more casual and light in trying to connect with your market.
Be inspired by other business blogs who don’t take themselves too seriously. Have a it of humor, sound human and throw all that business jargons out of the window. Trust that you’ll only be boring to your customers if you can’t even speak about your business casually.
Business blogging can do wonders to your brand. It’s all a matter of knowing how to do it. So keep these 7 tips in mind and be the best business blogger you can be.